SAS, a global leader in analytics, partnered with Turkish software and engineering company Linktera to support the digital transformation of Şekerbank, Turkey’s leading sustainable bank. Through SAS solutions and Linktera consultancy, Şekerbank doubled its daily campaign generation capacity by enriching and automating data in its customer management processes.

Digital transformation has become a necessity at every level and in every sector, from large corporations to small businesses. In their digital transformation journey, every company needs to analyze itself according to its sector dynamics and create a transformation roadmap based on its needs. SAS, a company that creates value in the field of artificial intelligence and analytics through its significant work in Turkey, and Linktera, an engineering company that carries out end-to-end consulting and digital transformation projects, joined forces to support Şekerbank, Turkey’s sustainable bank, in its digital transformation journey. As part of the project, Şekerbank’s customer and campaign data was collected in a single system, enabling the provision of differentiated financial solutions and recommendations tailored to individual customers.

Within the scope of the project, customer data from different systems was collected in an integrated structure in the new CRM data mart at Şekerbank, thus gaining the advantage of accessing consolidated customer data in a shorter time. With this new structure, customer programs were implemented to communicate with customers through personalized offers, and the daily campaign production capacity was doubled by providing data enrichment and automation.

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Integrated infrastructure for robust customer management.

Emre Ultav, Deputy General Manager responsible for Corporate Sales at SAS Turkey, stated in his comments on the project: “In the banking sector, reaching the right customer with the right channel and the right product is crucial. Thanks to the integrated campaign infrastructure we provided with our partner Linktera, Şekerbank has been able to more easily offer solutions and proposals tailored to customer needs in customer management. Reducing operational burden has been one of the important gains of the project.”

Linktera Managing Partner Evren Coşkun stated, “While every step taken in digital transformation projects is valuable, the use of uncomplicated and integrated systems helps companies move forward more quickly. In the project where we supported the campaign infrastructure together with SAS, automation was achieved through data analytics, shortening processes and enabling the design of customer-specific campaigns.”

Seray Göklü, Head of Marketing and Risk Analytics Group at Şekerbank, said the following regarding the collaboration: “With the support of SAS and Linktera in our digital transformation, we have achieved a structure that creates added value from raw and unconsumable data and allows us to obtain more detailed insights about our customers. With this structure, we have gained great flexibility and speed in proactively offering proposals to our customers and turning our strategies into results.”

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